Work

This was a fantastic blog – Highly informative and engaging, backed up with evidence of research and I very much enjoyed reading it 😊” Marketing Manager of an Independent Defibrillator Supplier

If there’s one person that can make something as dull as roof tile sound unique and interesting, it’s Lewis.” Lisa, Senior Comms Manager of West Yorkshire University

“Lewis took the blog on our agency website to new places, consistently posting new content for us every week. Many of our clients read our blog and have told us how impressed they are – we got a new business lead from a blog Lewis wrote! He has a really creative mind and was a great asset to our agency.” Lauren, Creative Account Director, Leeds-based creative comms agency

Content Examples

Specialisms and Skills: Writing Blogs, Social Content, E-Books & Printed Publications, Developing Content Strategies, Content & Social Brainstorming and Ideation

Blog explaining an important concept in B2B Business Finance
Blog – “The Art of Getting Clients to Pay on Time”
Blog on an issue that B2B finance clients face
Blog – “How Your Company Grows is Your Decision, Here’s Why”
Case Study telling the story of client changing B2B finance supplier
Case Study – “Supplier Change Described as ‘One of The Best Business Decisions’”

 

 

 

 

 

Blog satirising Wetherspoon's strategic decision to close down its social channels
Commentary – “Wetherspoon is right about its social, but not in the way it thinks”
Blog on KFC's marketing after chicken shortage
Commentary – “Crisis Comms Management – Why KFC’s Apology Worked”
Blog on bad brand partnerships
Commentary – “Awkward Alliances or Perfect Partners? – 3 Lessons from Bad Brand Partnerships”

 

PR Examples

Specialisms and Skills: Writing Press Releases, News Pieces & Features, PR Campaign Brainstorming and Ideation

Local business news coverage
Print & Digital News – “Leading timber supplier survived recession…” – Hull Daily Mail
Ghost-written guest blog on business funding
Guest Blog (ghost-written) – “Should you look locally for a business funder?” – Lancashire Business View
Local business news in the north east
Industry News – “Stockton fleet maintenance company increases sales…” – Business News North East

 

 

 

 

 

 

Industry news for transport engineer
Industry News – “CV workshop cashes in on sales growth…” – Transport Engineer
Business news on SME industry trends
Business News – “UK SMEs predict 25% sales growth…” – Small Business.co.uk
Press coverage for beverage start-up
Print & Digital News – “5 Year Success for Family-Run Beverage Start-Up…” – Various Coverage

 

 

 

 

 

 

Copy Examples

Specialisms and Skills: Website Copy, Product Descriptions, Brochures, Advertising Campaign Copy 

Limited edition coffee product description
Product – KENYA LENANA PEAK
Limited edition coffee product description
Product – ETHIOPIA GUJI SHAKISO NATURAL
Limited edition coffee product description
Product – EL SALVADOR SANTA MARIA BOURBON NATURAL

 

 

 

 

 

 

Creative Examples

a modern retelling of the owl and the pussycat
Poem – a modern retelling of the owl and the pussycat called “Lear and Loathing in Las Vegas”
12 Reasons Why Copywriters are Boring Nerds Who Will Only Disappoint You
Article on Medium – “12 Reasons Why Copywriters are Boring Nerds Who Will Only Disappoint You”
Star Signage: The Horoscope for Professional Business People
Article on Medium – “Announcing…Star Signage: The Horoscope for Professional Business People”