Work

This was a fantastic blog – Highly informative and engaging, backed up with evidence of research and I very much enjoyed reading it 😊” Marketing Manager of an Independent Defibrillator Supplier

 

Content Examples

Specialisms and Skills: Writing Blogs, Social Content, E-Books & Printed Publications, Developing Content Strategies, Content & Social Brainstorming and Ideation

Blog explaining an important concept in B2B Business Finance
Blog – “The Art of Getting Clients to Pay on Time”
Blog on an issue that B2B finance clients face
Blog – “How Your Company Grows is Your Decision, Here’s Why”
Case Study telling the story of client changing B2B finance supplier
Case Study – “Supplier Change Described as ‘One of The Best Business Decisions’”

 

 

 

 

 

Blog satirising Wetherspoon's strategic decision to close down its social channels
Commentary – “Wetherspoon is right about its social, but not in the way it thinks”
Blog on KFC's marketing after chicken shortage
Commentary – “Crisis Comms Management – Why KFC’s Apology Worked”
Blog on bad brand partnerships
Commentary – “Awkward Alliances or Perfect Partners? – 3 Lessons from Bad Brand Partnerships”

 

PR Examples

Specialisms and Skills: Writing Press Releases, News Pieces & Features, PR Campaign Brainstorming and Ideation

Local business news coverage
Print & Digital News – “Leading timber supplier survived recession…” – Hull Daily Mail
Ghost-written guest blog on business funding
Guest Blog (ghost-written) – “Should you look locally for a business funder?” – Lancashire Business View
Local business news in the north east
Industry News – “Stockton fleet maintenance company increases sales…” – Business News North East

 

 

 

 

 

 

Industry news for transport engineer
Industry News – “CV workshop cashes in on sales growth…” – Transport Engineer
Business news on SME industry trends
Business News – “UK SMEs predict 25% sales growth…” – Small Business.co.uk
Press coverage for beverage start-up
Print & Digital News – “5 Year Success for Family-Run Beverage Start-Up…” – Various Coverage

 

 

 

 

 

 

Copy Examples

Specialisms and Skills: Website Copy, Product Descriptions, Brochures, Advertising Campaign Copy 

Limited edition coffee product description
Product – KENYA LENANA PEAK
Limited edition coffee product description
Product – ETHIOPIA GUJI SHAKISO NATURAL
Limited edition coffee product description
Product – EL SALVADOR SANTA MARIA BOURBON NATURAL

 

 

 

 

 

 

Creative Examples

a modern retelling of the owl and the pussycat
Poem – a modern retelling of the owl and the pussycat called “Lear and Loathing in Las Vegas”
12 Reasons Why Copywriters are Boring Nerds Who Will Only Disappoint You
Article on Medium – “12 Reasons Why Copywriters are Boring Nerds Who Will Only Disappoint You”
Star Signage: The Horoscope for Professional Business People
Article on Medium – “Announcing…Star Signage: The Horoscope for Professional Business People”