Things you should check out – Nov 2019

Watch out! This content is hot off the press.

If you are interested in marketing, copywriting & creativity, here are 3 pieces that I think you will enjoy (and one that’s a gamble):

What you do is more important than what you say” – Wolff Olins Branding Course 

You should check this out if you are interested in…marketing and brand strategy

I’ll be honest – I’ve worked in marketing agencies and written copy for hundreds of projects, but I’ve never had any official training in ‘branding’. I’ve read Simon Sinek’s ‘Start With Why’ and anything by Mark Ritson.

But, I wanted to take my understanding to the next level. 

So, recently I’ve been doing a course on brand strategy by the big bad agency Wolff Olins. I recommend this article on branding – “What you do is more important than what you say”. You can read it if you sign up to the course platform (it’s free, but you only get access for a limited period).

Fortunately, I’ve found a snippet of the article that someone has shared with permission. This is one of the key quotes:

“Increasingly, we’re finding that it’s better to think of brand not as cause, but as effect. Obsessing about your brand won’t somehow cause growth to happen. But doing the right things will create growth, and a strong brand will follow as the effect.”

Thus endeth the lesson. 

This Is What Happens When You Accidentally De-Index Your Site from Google – Moz Blog

You should check this out if you are interested in…understanding the crazy world of SEO

A few weeks ago, if you told me that an SEO case study could be as interesting as an episode of Line of Duty I would’ve laughed in your face.

I will still laugh now, but I can say that this piece on the Moz blog had me glued to my phone screen. 

In fact, it was a little like watching Line of Duty – I didn’t get all the acronyms, but I still enjoyed it. 

“How can you tell if someone is engaged in learning?” – The Learning Scientists

You should check this out if you are interested in…content strategy and creating amazing content that helps people

I’ve only just started reading this blog. If you’re as much of a nerd as I am (and I seldom admit it), then you will find this fascinating. 

This discusses engagement, which in the marketing world can simply mean anything from a ‘like’ to a face-to-face sale. But, in the world of learning and teaching, it is a more complex topic. 

Now, why should you care? Well, a lot of content these days has an educational purpose e.g. “How to do X”, “What does Y mean?” Sometimes you will write this to increase website visits. And sometimes you want someone to actually improve their understanding of something. But, how can you ensure that what you are doing is really helping someone in their life? 

You can apply this blog to writing web content, social media content, online courses, presentations, key note talks…you get that idea. 

This blog doesn’t have all the answers, but it will get you thinking and improving your content strategy.

And, finally…

Maria Bamford wants you to know how much money she makes – Good One Podcast

You should check this out if you are interested in…creativity as a professional career

‘Good One’ is a podcast where comedians discuss a “bit” that they like. I hadn’t heard this episode before until it was re-released on my podcast feed.

I loved it for 3 reasons. 

  1. It has the BEST joke in it which explains the difference between Net profit and Gross profit. I understand the concepts, but always forgot the difference between them, until I heard this ONE joke about it.
  2. Maria picks and discusses a gig which she openly admits wasn’t her best gig: it was actually a commencement speech for her university. I love hearing anything about the dynamics between audience and performer. 
  3. It’s the most honest discussion I’ve heard about the money side of working in a creative career. 

If you really can’t stand hearing Maria’s voice (which she also jokes about in the interview), the full thing is written out to read here.

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