If you are interested in marketing, copywriting & creativity, here are 3 pieces that I think you will enjoy (and one that’s a gamble): “What you do is more important than what you say” – Wolff Olins Branding Course You…
“Creativity” is a beautiful word. It’s magical. While “process” is dull and clinical. So, I can understand why people hate the phrase “creative process”. For creative types, with their head in the clouds, it removes the joy and mysticism of…
If you are interested in marketing, copywriting & creativity, then here are three pieces of great content I think you will enjoy (and one that’s a gamble): How consumer needs shape search behaviour and drive intent – Think with Google…
If you’re trying to pack some punch into your marketing, there’s no use reinventing the wheel. It’s better to push at the fundamental stuff, the stuff that’s easy to miss in this world of click-bait and gimmicks. It’s time to…
Things you should check out – Sept 2019 If you are interested in marketing, copywriting & creativity, then here are some things I think you will enjoy. Despite working on a lorry-load of web content for a manufacturer and reading…
Things you should check out – Aug 2019 Here are a 3 things I would highly recommend you check out (and one bonus thing for a bit of fun!). I was on holiday last month and working on bigger projects.…
Let’s face facts: no one actually cares about your website updates apart from you. So, I realise that it’s not a very interesting thing for me to talk about updating my website. But, bear with me, it gets good. I’ve…
A lot of people hate ‘small talk’. I get it. Meeting a new person and starting a conversation can be hard sometimes. You normally know very little about them, which means you can’t help but start with vague questions. Once…
Things you should check out – July 2019 I missed last month as I had my head down writing some big, technical white papers and focusing on some professional development. This included finishing off online courses in Digital Media Analytics,…
Here are some things I’ve read, seen or listened to recently that I would recommend checking out: ‘Short-term targets create perverse incentives that hurt businesses’ Recommended if you’re interested in…challenging and thought-provoking ideas and business strategy. I wish the world…